Let us begin with the basic functions a brand can perform. When choosing your favorite wine, you care about the brand on the label, while the company behind it is of little importance.

If you own a winery, you would want consumers to know that when they see your brand on a bottle of wine, they will receive the high quality they are accustomed to. Naturally, you would also want your brand to be sufficiently recognizable and protected.

If a dishonest competitor places low-quality wine on the market under the same or a similar brand name, this would inevitably have a detrimental effect on your business, as consumers would begin to associate that brand with poor-quality wine.

The goal of every company is to demonstrate that its brand is a guarantee of high-quality products and positive emotions. A brand always carries meaning, as it reflects what the company is capable of and assures consumers that they will receive something they have previously enjoyed.

As early as Ancient Rome, the marking of products, goods, and residential buildings was widespread.

Craftsmen and merchants placed their names on their goods and products as an expression of pride and affiliation with a particular professional guild.

Today, millions of people around the world enthusiastically purchase every new product released by Apple—a brand symbolizing the genius of its founder, Steve Jobs.

Over the past two years, we’ve had the pleasure of working with nearly 150 companies who, with our assistance, successfully protected their trademarks in Bulgaria, the European Union, the United States, and the United Kingdom. We offer comprehensive business solutions related to brand protection—including registration, ongoing enforcement, and worldwide trademark monitoring. Attorney Stefan Stanev has authored numerous articles in the field of trademarks, participated as a lecturer in many seminars on the topic, and advised numerous corporate clients.

Our Trademark Services Include:

Registration of Bulgarian, European, and international trademarks

Domain name registration

 Worldwide trademark monitoring

 Sending cease-and-desist letters to unfair competitors

 Filing oppositions and objections

Negotiation and drafting of settlement agreements

Trademark licensing agreements

Trademark renewal services

Legal enforcement and litigation of trademark rights

Registration of industrial designs and 3D trademarks

Consulting on trademark strategy and selection

Legal representation before trademark authorities and courts